Start small, grow organically

Mapping the growth of the GOV.UK teams from Feb 2011 to October 2012

What’s interesting?

  • It all started with just one team, ruthlessly focused on meeting the users’ needs. The GOV.UK service grew from this.

  • The team decided when and how to grow based on what it learned. Growth was organic. There was no pre-defined structure.

  • GOV.UK’s teams could not have done this without the the wider organisation creating the conditions for its success.

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Uncovering clearer outcomes

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Leading with outcomes